Trajet and the Ouroboros

Jewelry line, Trajet (French, meaning to “travel”) is an eclectic mix of old and new. Designer Tracy McClain repurposes found gems and golden chains to create beautifully intricate layers. To brand this collection, we were drawn to the symbol of the Ouroboros. The Serpent biting its own tail is first seen in Egypt as a symbol of the sun, and represented the travels of the sun disk — relating back to travel. The Ouroboros wrapped around an ancient “T” paired with a more modern type treatment for Trajet reflects the old and new approach to the collection.

Hangtags and Business Cards

Square shaped hangtags and business cards perfectly frame the mark.

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“Sarah is an amazing artist who creates beautiful brands integrating both her graphic design and fashion background. I knew with her vision in the fashion and graphic design fields she would be the perfect designer to bring my jewelry design brand to life. I receive compliments on my logo all the time! She is the BEST!” — Tracy McClain, Owner & Designer, Trajet

CREDITS
Client: Tracy McClain, owner of Trajet
Art Director/Designer: Sarah Nelsen